The Sales Development Representative (SDR) is responsible for the initial stages of the sales process, focusing on generating and qualifying leads to drive sales growth. This role involves identifying potential customers, nurturing relationships, and setting up meetings for the sales team. SDRs are key to building a strong company pipeline and ensuring that qualified prospects move seamlessly through the sales journey.
Key Responsibilities:
- Lead Generation & Prospecting: Identify and research potential leads through various channels, including cold calling, email outreach, social media, and events. Maintain booth presence at virtual trade shows, network as requested and obtain new leads.
- Qualifying Leads: Engage with potential customers to understand their needs, qualify leads, and determine their fit for the company’s products or services. Maintain company target for monthly lead qualifications.
- Sales Outreach: Initiate outbound calls, emails, and messages to engage prospects and introduce the company’s offerings. Maintain company goals for outbound daily calls.
- Sales Pipeline Management: Track and manage all leads in the CRM system to ensure timely follow-up and progress through the sales funnel. Report on the weekly Sales Pipeline meeting the prior week activities, successes and trends.
- Appointment Setting: Schedule discovery call meetings or product demos for the sales team with qualified prospects. Backup the Business Development Coordinator (BDC) and provide scheduling coverage when they are out of the office.
- Collaboration with Sales Team: Work closely with Sales Directors, CAM’s and sales staff to ensure smooth handoff of qualified leads and to refine sales strategies.
- Data Tracking & Reporting: Maintain accurate and up-to-date records of outreach activities and lead status in CRM software.
- Continuous Learning: Stay updated on the company’s products/services, industry trends, and best practices for prospecting and lead generation.
Desired Traits:
• Proactive, resourceful, and driven to meet or exceed targets.
• Eager to learn and develop within a fast-paced sales environment.
• A team player who collaborates well with others to achieve sales goals.
Education:
• Bachelor’s degree required and equivalent work experience in a related field is a plus.
Compensation:
• Base salary with commission and performance bonuses.
This position offers an exciting opportunity for individuals interested in growing their careers in sales, with potential for advancement into Customer Account Manager or a Sales Associate role.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.